Counterpoint, a market research company, just shared its smartphone sales data for the third quarter of 2021.It can be seen that Samsung is still the leader in the European market, but its leading edge is gradually shrinking and may be challenged in the near future.At the same time, Xiaomi leapt to second place with an annual growth rate of 51%.
Data Display,SamsungWith a market share of 30.4%, it will become a big winner in the European smartphone market in 2021.Millet,Apple,OPPO,as well asRealme, It also rushed into the top five with 23.6% / 22.1% / 10.1% / 2.4%.
Counterpoint points out: During the COVID-19 pandemic, smartcell phoneThe industry is inevitably affected by the shortage of component supply. If it were not for the popularity of the new Galaxy Z Flip 3 folding screen (especially in Western Europe), Samsung’s performance might have been even worse.
Monthly sales data changes
The third-ranked Apple was launched at the end of the seasoniPhoneThe 13 series of smart phones helped it achieve year-on-year and quarterly sales growth. (Note: iPhone 12 was delayed until the beginning of the fourth quarter of 2020, which has a certain distortion effect on the data)
OPPO, ranked fourth, achieved 112% annual growth, but Counterpoint will alsoOnePlus(OnePlus) brand merger is included.
Finally, despiteHuaweiandgloryIn the past two years, it has suffered a heavy blow, but as the Honor 50 series regained Google services (GSM), its follow-up performance is also quite worthy of attention.