The auto show was originally planned to be held from August 26th to September 4th, a total of 10 days, but the early suspension means that it was only held for 4 days, which also caused heavy losses to car companies and dealers.
Sales of SAIC Volkswagen ID series new energy vehicles reportedly told the media,“During the four-day Chengdu Auto Show, I only sold 2 cars. Our store sold no more than 20 cars in total, and the sales result was less than 20% of the previous period.”
He further introduced that in the first three days of the last Chengdu Auto Show, he sold 5 cars by himself. “Golden Nine Silver Ten has always been the peak season for car sales. This year, we can only eat dirt.”
In addition, car companies have also suffered a lot of losses. To participate in an auto show, car companies should at least be responsible for the cost of venue rental, booth construction, vehicle transportation, staff/actor employment, and travel of car company employees. Auto show advertising, guest/customer/media invitation and reception, etc.
Among them, the venue fee alone is a big deal. Previously, according to data, the venue rental fee for the Shanghai Auto Show reached 1,700 yuan per square meter in the domestic exhibition area. For car companies, the rental fee is generally around 3,000 square meters, and the venue fee may be It will reach 5.6 million yuan. The cost of booth construction is also a large expenditure, and millions of yuan are also common.
Based on this calculation, the booth rental + construction costs are added together,The cost of many car companies is more than 10 million yuan, and some even exceed 20 million yuan.
The Chengdu Auto Show was held for only 4 days, and 6 days were directly abandoned. The average daily exhibition cost of car companies increased significantly compared with the previous ones, and the vehicle sales did not fully achieve the goal. Therefore, this Chengdu Auto Show is too difficult for car companies and dealers.
