Recently, the conflict between Li Ziqi and the contracted company Hangzhou Weinian, which has been heatedly discussed by netizens, has continuously rushed into hot searches. Today, there is also a topic about #杭州微念应用李子柒品牌被全為 rejected# on Weibo. , Baidu hot search dominates the list. It is reported that,Recently, Li Ziqi has formally sued Hangzhou Weinian Brand Management Co., Ltd. At the same time, the Li Ziqi trademark applied by the company was rejected, and the trademark process status was changed to invalid, pending review of refusal, etc.The international classification involves material processing, catering and accommodation, etc.
But it should be noted that the loss of Wei Nian Company is not only these trademarks.
According to 36 krypton reports,Due to disputes between Li Ziqi and the contracted company Weinian, Weinian’s shareholder Bytedance has initiated the withdrawal process on October 16.
According to a person close to the transaction,ByteDance originally invested in Wei Nian, mainly because it was optimistic about Li Ziqi. Now that Li Ziqi and Wei Nian are in disagreement, Bytedance has decided to withdraw from Wei Nian in accordance with the investment agreement.
This shows that the initial investment by ByteDance was only Li Ziqi’s fancy person, not Weinian and its MCN team.
According to a previous report by Tencent’s “Deep Web”, according to the initial contract between Li Ziqi and Wei Nian, the beneficiary of the “Li Ziqi” IP brand should be Wei Nian’s share of more Ziqi culture, while the “Li Ziqi snail fan” IP brand’s beneficiary The beneficiary is Wei Nian, and Li Ziqi’s personal shareholding is zero. The industrial and commercial information also proved that Li Ziqi did not hold any shares in Hangzhou Weinian.
This means that as the founder of Li Ziqi IP and the largest contributor to the company’s traffic, Li Jiajia himself cannot benefit from Weinian.
At the same time, Li Ziqi’s Sichuan Ziqi Culture Communication Co., Ltd. is also held by Hangzhou Weinian Brand Management Co., Ltd. and Li Jiajia (Li Ziqi) respectively holding 51% and 49% of the shares. On the contrary, Wei Nian Company owns more shares than Li Jiajia himself. , Which means that Li Ziqi’s IP is completely controlled by Weinian.