Xin Lijun, CEO of JD Retail, said, “As long as we respect consumers and bring convenience to consumers, we are willing to try and work hard!”
11.11 this year, the purchase of complete sets of home appliances has become the mainstream, and the four-hour transaction volume on November 10 has increased by more than 6 times year-on-year. Haierrefrigerator, Casarte Refrigerator,Hisensetelevision,HuaweiThe turnover of more than 100 brands such as Smart Screen, LG, Rongsheng, Haier TV, etc. exceeded that of the whole day on the 11th of last year.
The ultimate battle started at 8pm on November 10th in only 4 hours, and computer digital transactions reached a new high.educateThe category turnover increased by 100% year-on-year, and the turnover of household printers also achieved a year-on-year increase of 200%. In terms of service platform merchants, more than 4,000 computer digital open platform merchants had four-hour transactions exceeding the entire day on the 11th of last year.
At 8 pm on November 10th, Jingdongcell phoneCommunication category 10 minutes,MilletQ iQOO 、OPPO,glory, Huawei,Samsung,aliveThe turnover of branded mobile phones increased by 400% year-on-year;iPhoneThe turnover exceeded 100 million in 2 seconds.
In the JD book category, the turnover of youth quality books increased by 484%, the turnover of science and nature books increased by 408%, and the turnover of animation books increased by 138%.
In the sinking market, JD Home Appliances 11.11 omni-channel efforts. The total turnover of 15,000 home appliance stores covering 25,000 towns and 600,000 administrative villages across the country at 8 pm on November 10 exceeded the entire day of the same period last year in 2 hours.