“AppLovin sees the potential to combine its profitable business model and machine learning capabilities with Unity’s Create platform. Given the market headwinds facing the industry, we are even more interested in this opportunity,” said a statement released by Applovin.
“After careful consideration, AppLovin has concluded that its path as an independent market leader is better for its shareholders and other stakeholders. AppLovin will abandon this proposal and intends to continue to gain market share and expand its platform.”
Applovin pitched the deal to Unity on Aug. 9, and Unity announced a few weeks later that it had reached a merger agreement with IronSource. A precondition for the proposal is that Unity abandons its merger deal with IronSource in favor of a merger with Applovin. Unity rejected Applovin’s bid less than a week after it and opted to go ahead with the original deal with IronSource.