Apple executives explained how the new MacBook Pro design resulted from feedback from professional users – and how the company needs to do more work because it involves improving third-party repair channels.As the new 14-inch and redesigned 16-inch MacBook Pro began to reach customers, Apple executives have been touting its new features.
When talking to Joanna Stern of The Wall Street Journal,AppleCompany’s Mac andiPadTom Borg, vice president of product marketing, said that the new design comes from a focus on the needs of most users.
“We are constantly listening to the opinions of our customers,” he said. “For this new batch ofMacBookPro, we decided to make some changes because we did a lot on the Mac. “Borg also admitted that in order to provide the hardware features that people require, “the 16-inch MacBook has become a little thicker and heavier.”
Although he is responsible for both Mac and iPad product marketing, Apple does not intend to create a product similar toMicrosoftSurfaceThe same touch screen two-in-one hybrid device. According to John Tenus, Apple’s senior vice president of hardware engineering, this means that the company will not add a touch screen to the MacBook Pro.
“We have made the world’s best touch computer on the iPad, and it is completely optimized for this. The Mac is completely optimized for indirect input through the keyboard trackpad, and we have not really felt that there is reason to change. at this point.”
Stern also investigated the difficulty of obtaining third-party repairs and stated that Apple must “work in this area.” She also pointed out that these existing MacBook models have answered the requirements of most users in the past few years, and there will be more models worth paying attention to, such as a waterproof laptop.