That is to say, as long as the user purchases this service, they can enjoy additional claims services for theft and loss on top of the basic services such as the 2-year extended warranty and warranty replacement originally owned by Apple Care+. AppleCare + Theft and Loss Insurance Terms of Service clearly states that when you lose iPhoneAfter , you only need to spend some more money to get a brand new iPhone of the same model from Apple.
However, this service is currently only available in a few foreign countries, and it is still in the expansion period. It was also launched in France, Italy and Spain not long ago. But the service has been launched in 2018. Why is there no news in China? Is it because the domestic market has not yet been developed? No, there is a high probability that this service will not be launched in China. The main reason is that the once bad market environment made Apple really dare not try it again.
To talk about this topic, we must not mention a service that Apple has launched in China to benefit consumers. Once upon a time, Chinese users can go to the Apple Store for a free replacement when they buy an iPhone, as long as there is a non-human failure. How lenient were the policies at the time? The faulty iPhone does not even need to be returned to the factory for maintenance, and the Apple clerk will replace it with a brand new iPhone on the spot. Since when did this service disappear in China?
In 2013, Apple found that the Apple Store in Shenzhen had more than 2,000 claims per week, which was three times the number of the largest Apple Store in the United States at the time. Such an abnormal data caught Apple’s attention.
At that time, part of Shenzhencell phoneThe profiteers are still immersed in the dream of getting rich overnight. The traitor purchased a batch of defective iPhones under warranty at a low price, took advantage of this policy to take these defective phones to the Apple Store for replacement, and then sold them in the name of official replacement, in order to obtain huge profits.
But profiteers are profiteers because of their insatiable greed, and they don’t stop there. After doing this, they found that the profit was not high enough, so they disassembled the recycled mobile phones and put the valuableAccessoriesAll removed and replaced with fake or unusable parts. If the previous practice is still within the scope of Apple’s policy, then doing so is tantamount to blatant fraud.
How can the clerk of the Apple Store know these evil ways, as long as the serial number of the mobile phone is checked, it will be replaced with a new one on the spot. Once profitable, profiteers will report to the groupheating, As more and more profiteers joined the wool-spinning activity, the official replacement machine gradually formed an industrial chain, which is one of the reasons why the official replacement machine was so popular in those days. Recycling mobile phones under warranty – dismantling and replacing parts – Apple after-sales replacement – official replacement phones wholesale to merchants or channels – merchants start selling. After such a process, many profiteers made windfalls.
The most direct impact is that Apple’s annual financial report estimated repair costs of only $1.3 billion that year, but in fact Apple spent more than $3.7 billion that year, far exceeding analysts’ estimates. Therefore, Apple had to close the Apple Store in Shenzhen, but the cost growth trend has continued to rise since then, and Apple found that nearly 60% of domestic replacements are deceptive.
Naturally, Apple will not sit still and immediately adjust the plan, start using the replacement reservation system, develop diagnostic programs, and paint batteries, CPUs and other hardware on the production line that are only visible under certain wavelengths of light to determine whether the hardware has been replaced. However, Apple still underestimated the profiteers’ determination to dig the wool. The profiteers even cooperated with Apple’s after-sales personnel to start endless scams against Apple. The deceptiveness of replacement in China is still 20%-40% higher. This time, Apple has also made a mistake. If you cancel this service, you will be accused of discriminating against Chinese consumers and treat them differently. If you don’t cancel it, no one can afford this cost, but something happened later to save Apple unintentionally. .
In the same year, 315 Apple made the list. The reason is that there is a problem with a consumer’s mobile phone. Apple replaced him with a brand new iPhone according to the replacement policy, but he complained to 315 on the grounds that Apple’s replacement method did not comply with China’s three-guarantee policy. This user advocates a new phone, and the warranty period should be recalculated and re-warranted for one year from the moment the official replacement phone is received, but at that time, Apple will continue the warranty period of the previous phone after replacing the new phone. According to China’s three-guarantee policy, if Apple must implement the replacement policy, it must replace the old mobile phone with consumers while providing the new mobile phone.
Apple’s heart is cold now, how can I live. But Apple is probably laughing madly in the back. I don’t know how to solve the problem of after-sales replacement and fraudulent insurance. Then I will strictly follow China’s three-guarantee policy. In the future, if there is any problem with the iPhone, I will not replace it, and it will be repaired! Since then, Apple’s replacement service has withdrawn from the domestic market.
Therefore, it is not difficult to understand why Apple will not launch the Apple Care+ loss insurance service in China. With the lessons learned, Apple can expect that a large number of profiteers will use this service to take advantage of Apple, even if this service is used. Need to pay Apple upfront, but it’s trivial in the face of the huge benefits they can get. It’s like an insurance company earning premiums, but every policy will be in danger. Do you think the insurance company will continue to do it? It’s already been lost.
The reason is that the scalpers disrupted the entire market for their own selfish interests and hurt the feelings and rights of consumers, which also led to the subsequentMicrosoftSurfaceThe incident, as well as the Amazon Kindle incident, also ended in recovering the rights. It can only be said that there is a long way to go, and the lack of trust has led to different treatment of domestic consumers. However, with the continuous development of the domestic market, I believe that one day these rights and interests will return.