Recently, Activision Blizzard released its earnings report for the third quarter of fiscal 2021 (July-September). The report shows that Activision Blizzard’s third-quarter net revenue was US$2.070 billion, higher than the US$1.954 billion in the same period last year. Net scheduled revenue was US$1.88 billion, compared with US$1.77 billion in the same period last year. Net profit was US$639 million, an increase of 6% compared to US$604 million in the same period last year.
In the third quarter, Activision Blizzard earned US$1.2 billion through all its games, of which microtransaction revenue was as much as US$1 billion. “Call of Duty”, “World of Warcraft”, “Crasher: Remake” and other major achievements have contributed to Activision Blizzard’s micro-transaction revenue.
Fans of “World of Warcraft” can purchase mounts, pets and other items from the mall. The continuous updates also attract many players to return and maintain monthly card renewals. “Call of Duty: War Zone” introduced some impressive skins, such as the “Texas Chainsaw Massacre” bundle. The micro-transactions of “Crasher: Remake” cannot be ignored. Many players have purchased drivers, karts, decals, skins, etc. in the game.
Although Activision Blizzard is currently in a whirlpool of public opinion and legal proceedings, a large number of the company’s talents have left. However, there are game micro-transactions, allowing Activision Blizzard to achieve good results in the third quarter of fiscal 2021.